COMPLEX NETWORKS BRINGS THE NO. 1 SNEAKER SHOW, ‘SNEAKER SHOPPING’ TO MSG NETWORK STARTING OCTOBER 27
Today Complex Networks and MSG Networks announced that they have partnered to bring popular episodes from Complex’s hit digital series “Sneaker Shopping” to television. Beginning October 27, MSG Network will air an episode of “Sneaker Shopping” as part of the recently announced “MSG Shorts” programming, following select Knicks and Rangers games.
Popular episodes of “Sneaker Shopping” featuring sports and cultural luminaries including the Ball Family, Allen Iverson, Jimmy Butler, Deion Sanders, Logic and more will run on MSG Network during the NBA and NHL season. “Sneaker Shopping” featuring Logic is up first in “MSG Shorts” on Friday, October 27 after the Ford Knicks Postgame Show.
Hosted by sneaker aficionado and Complex Network’s Vice President of Content Strategy Joe La Puma, “Sneaker Shopping” puts a spotlight on the styles, silhouettes, and significance of sneaker culture through the eyes of bold-faced names in music, sports, film, television, and pop culture.
Over the years “Sneaker Shopping” has featured everyone from Kevin Hart, Roger Federer, Sean “Diddy” Combs, 50 Cent, Bella Hadid, Marshawn Lynch, DJ Khaled, to New England Patriot’s owner Robert Kraft, and the Ball Family, all sharing thoughts on their life, career and personal style with La Puma through the lens of sneakers and style.
The show averages nearly two million views per episode on Complex.com and YouTube.
“As we look to bring compelling content to our viewers, we recognize that not all stories fit neatly into 30 minute or 60-minute windows,” said Kevin Marotta, senior vice president of marketing and content strategy, MSG Networks. “Ultimately, our viewers are looking for something that ignites their passion, regardless of how long it is. By partnering with a brand like Complex that has done an incredible job of engaging a young audience with short-form content, we’ll be tapping into some of our viewers’ key passions: sports, music, and sneakers.”
“It goes without saying that sports and sneakers go hand in hand,” comments Rich Antoniello, CEO, Complex Networks. “Joe has always been on the forefront of this obsession – he’s an authority — and his finger has been on the pulse of sneaker culture long before the masses. Sneaker Shopping is a series that’s cool and inclusive and underscores what Complex culture is all about so we are excited to be partnering with MSG Network to give fans a new way to engage in and experience this footwear phenomenon.”
“MSG Shorts,” a new hour-long block featuring original and acquired short-form content and programming, will air after select Knicks and Rangers game coverage throughout the season. “MSG Shorts” kicks off on Friday, October 27 following Knicks coverage. “MSG Shorts” range from 2-20 minutes and will feature new short-form content rolled out throughout the season, along with long-form player interviews and behind-the-scenes footage.