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Iconic Tide Ride Returns to NASCAR

Iconic Tide Ride Returns to NASCAR

Iconic Tide Ride Returns to NASCAR

P&G’s Tide brand announced its return as a sponsor in NASCAR, partnering with Joe Gibbs Racing and veteran Sprint Cup Series driver Matt Kenseth.

Iconic Tide Ride Returns to NASCAR
Matt Kenseth, driver of the No. 20 Tide PODS Toyota Camry, discusses his role as a powerful new legend in Tide’s racing program during an event at the NASCAR Hall of Fame in Charlotte, NC Tuesday, August 16, 2016. (Jason E. Miczek/AP Images for Tide PODS)

As the iconic laundry detergent celebrates its 70th anniversary, the classic orange-and-yellow paint scheme will once again hit the track, reborn as the new powerful Tide PODS Toyota Camry, to showcase the evolution of the brand.

Iconic Tide Ride Returns to NASCAR
More than 150 guests and media members attended the reveal of the No. 20 Tide PODS Toyota Camry paint scheme, which will run at Darlington Raceway in September during the Bojangles’ Southern 500 throwback weekend during an event Tuesday, August 16, 2016 at the NASCAR Hall of Fame in Charlotte, NC. (Jason E. Miczek/AP Images for Tide PODS)

Not only was Tide Brand Manager Amy Krehbiel, Coach Gibbs and Matt Kenseth in attendance, Tide brought back all former “Tide Ride” drivers including Darrell Waltrip, Ricky Craven and Ricky Rudd!

Iconic Tide Ride Returns to NASCAR
Former “Tide Ride” drivers from left: Ricky Rudd, Ricky Craven, Darrell Waltrip along with NASCAR champion Matt Kenseth unveil the official paint scheme for the No. 20 Tide PODS Toyota Camry at the NASCAR Hall of Fame in Charlotte, NC Tuesday, August 16, 2016. (Jason E. Miczek/AP Images for Tide PODS)

The Tide brand has been at the forefront of some of NASCAR’s most memorable moments, from three-time champion Darrell Waltrip notching his first Daytona 500 win in 1989 to Ricky Craven edging out a win at Darlington Raceway by the shortest margin in NASCAR history: 0.002 seconds.

Iconic Tide Ride Returns to NASCAR
From left: NASCAR Sprint Cup Series driver Matt Kenseth, team owner Joe Gibbs, Tide Brand Manager Amy Krehbiel, and former Tide Legend drivers Ricky Rudd, Ricky Craven and Darrell Waltrip pose for a photo in front of the newly unveiled No. 20 Tide PODS Toyota Camry paint scheme at the NASCAR Hall of Fame in Charlotte, NC Tuesday, August 16, 2016. (Jason E. Miczek/AP Images for Tide PODS)

During its nearly 20-year stint in the sport, Tide powered over 200 top-ten finishes and 20 wins across 628 starts in the Sprint Cup Series.

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Deaqon James
Deaqon James is a Commercial & Glamour photographer who also enjoys cars, sneakers and of course beautiful women. He founded High Speed Magazine in 2006.
http://www.deaqonjames.com

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