Global icon stands behind brand platform to reject expectations of perfection through #PerfectNever movement
Gigi Hadid, style icon, fitness advocate and trendsetter, joins Reebok’s community of inspiring women as the newest face of the brand’s #PerfectNever movement; a powerful and inspirational call to action that asks women around the world to celebrate the beauty of imperfection and champions Reebok’s intrinsic message of self-betterment.
It is through fitness that Hadid has found her tranquility. “Working out isn’t only physical for me. It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet.” shares Hadid.
Learning to “change the channel” and take control, Gigi Hadid discovered that it was in fact these failures and setbacks that helped her improve – accepting them and using them as motivation to better herself.
Hadid will now work with Reebok to motivate women to accept their own setbacks and imperfections by embracing their inner strength, grit and determination.
Working with Reebok, Gigi will empower women by challenging them to express themselves to the fullest through bold, fearless style and to be confident enough to embrace their uniqueness.”
Reebok’s partnership with Hadid marks the second phase in the #PerfectNever movement’s chapter.
The poignant video captured Rousey at her most raw and real, as she shattered the illusions of perfection and empowered women to be the best version of themselves through embracing and learning from their imperfections.
Gigi and Reebok will work together in 2016 and beyond to further champion this message.